Start Up Forever

This book is about how to think and behave like a start-up when you're not a start-up. It's made up of 10 Rules which are a very straightforward and common sense answer to the sticky question of how to encourage entrepreneurial behaviour in large companies. It's rooted in my experience working with hundreds of large legacy companies over the last 15 years. It comes from the hundreds of entrepreneurs the author has met and the stories he has heard from them. But it's also very much born of Sahar's own start-up history, and the lessons he has learnt (especially from his own mistakes), and how he's come to understand the essence of entrepreneurial behaviour and what blocks it in big business.