The world's wine markets

s:1561:"'This is a useful work, which provides a comprehensive overview of the world's wine markets. Its particular strengths are its global coverage, its focus on both production and consumption, and the large number of charts and tables with which the volume is replete. with authors drawn from across the world, the book provides interesting national perspectives on the practice of globalization. It will be of undoubted use to students and those in the wine trade who need easily accessible information on this most fascinating of global markets.' - Tim Unwin, Royal Holloway, University of London, UK and Editor, Journal of Wine Research 'World wine trade is undergoing the most radical transformation since the 1970s: New protagonists have helped to push markets' boundaries ever further afield in a world that has become a smaller place. This timely book offers a valuable collection of insights by academics into the gripping fight between seasoned performers from the Old World and their young pretenders from the New.' - Pierre Spahni, author of the International Wine Trade (1995, 2000) This absorbing book examines the period of massive structural adjustment taking place in the wine industry. for many centuries wine was very much a European product. While that is still the case today - three-quarters of world wine production, consumption and trade involve Europe and most of the rest involves just a handful of New World countries settled by Europeans - the importance of exports from non-European countries has risen dramatically over the past decade.";